How to Make £10k a Month as a Coach, Without Live Launching!

The dream: waking up every morning knowing you'll make £10K a month as a coach. You're a sought-after expert, attracting high-paying clients who are ready to invest in themselves and their businesses.

Unfortunately, the thought of constant live launches, the pressure to sell, and the hustle mentality just doesn't resonate with you, so you’re left doubting your £10K monthly dream.

Well, I’m glad you’ve found this article, because my entire mission as a coach is to help you build a thriving coaching business that fuels your soul and fills your bank account, without the stress of live launches. 

Keep reading to learn how to make £10k a month as a coach using organic strategies that build genuine connections and attract ready-to-buy clients who are excited to dive into their transformation.

My Advice on How to Live Launch? Skip it and Ditch the Drama

Ditch the launch day drama and embrace a calmer, more sustainable approach! Here are 5 reasons why skipping live launches might be the key to unlocking your goal to make £10k a month as a coach: 

1) Live Launching = High Stress and Burnout

Live launches are notorious for being high-stress, high-energy beasts. Think endless prep, intense marketing pushes, and the pressure to deliver flawlessly on launch day. Oof! This can leave you feeling drained and burnt out, especially if you're juggling other commitments. 

Alterantive: Opt for evergreen content and automated funnels (we'll dive deep into these later in this article), and attract clients consistently without the all-consuming intensity of a live launch, allowing you to prioritise a healthy work-life balance.

2) Live Launching = Unpredictable Results

Live launches can be unpredictable. Despite meticulous planning, there’s no guarantee that your launch will yield the desired results. Factors beyond your control, such as market trends or timing issues, can impact your success. This unpredictability can be frustrating and financially risky.

Alternative: Cultivate a calm and steady flow of clients by developing ongoing content marketing strategies that provide more consistent and reliable results.

3) Live Launching = Significant Time and Resource Investment

Getting ready for a live launch is a time-consuming beast. From crafting promo materials and copy to rehearsing social media live content and even planning and crating freebie masterclasses, it can seriously eat into your precious time. This means less focus on what truly matters – delivering impactful coaching and nurturing your personal growth.

Alternative: Invest your time and energy into building a rock-solid evergreen funnel or a high-ticket coaching program. These approaches require a strategic upfront investment but keep generating results over time, without the constant launch-day scramble.

4) Live Launching = Limited Availability and Reach

Live launches are fleeting. If your ideal client is busy during your launch window, that's a missed opportunity to connect! This limited reach can hold your business back.

Alternative: Automated systems! These allow potential clients to discover your offerings at their convenience, 24/7. This broadens your reach and skyrockets your chances of attracting soul-aligned ready-to-buy clients who want to invest in themselves with YOU as their guide.

5) Live Launching = Pressure on Performance

Live launches can turn even the coolest coach into a ball of nerves, which is not the way to go if you want to make £10k a month as a coach. Technical glitches, unexpected hiccups, or performance anxiety can sabotage your connection with your audience. This pressure can make it hard to truly shine and share your authentic message.

Alternative: Pre-record your content and take back control of your message! Refine it to perfection, and release it with confidence. This ensures your message lands exactly as intended, polished and powerful, without the live-launch jitters holding you back.

By embracing these evergreen strategies and waving goodbye to launch-day drama, you're paving the way to becoming a coaching success, helping incredible clients achieve epic transformations, and feeling that delicious blend of joy and satisfaction, knowing you're on track to make £10k a month as a coach. 

Now, let's dive into the nitty-gritty of exactly how to turn this dream into your reality. 

How to Evergreen Your Way to £10k Months as a Coach

Imagine this: a client-attracting machine that works 24/7, nurturing leads and converting them into high-vibe ready-to-buy clients. That's the power of evergreen content and I’m about to teach you how to craft your first evergreen funnel to hit that sweet spot of making £10,000 a month as a coach:

Step 1) Create a Lead Magnet with Love

Your ideal client is out there, searching for solutions. Attract them into your world (and your email list) with a free and fabulous lead magnet - an ebook dripping with juicy insights, a potent mini-course, or a transformative webinar.

This little gem solves a specific problem they're facing and entices them to share their precious email address, but the REAL flex, is that you only have to create this once, yet it can generate hundreds, even thousands of leads. 

Step 2) Build Trust and Turn Leads into Soulmate Clients

Now that you've got their attention (and email address!) it's time to nurture that connection. Craft a series of automated emails that are more than just sales pitches.

Share valuable content, inspiring stories, and genuine care. Showcase the magic you weave with powerful testimonials and juicy case studies that show how you've helped others achieve epic transformations.

This part of the process is all about strong messaging and moving a person through a journey from: “let’s see what you’re about” to “OMG - i NEED to work with this person”.

Step 3) The Irresistible Offer: Unveiling Your Signature Coaching Program

This is where the magic happens! At the end of your nurturing sequence, unveil your signature coaching program – the solution to their biggest challenges and the gateway to their wildest dreams. Make sure your offer is crystal clear, highlighting the transformational journey you'll take them on and the incredible results they can expect. 

With an evergreen funnel this powerful, you'll be attracting and converting leads into high-paying coaching clients on autopilot, bringing you closer and closer to earning £10K a month as a coach.

Speaking of high-paying clients, let's talk about another potent strategy: High-Ticket Coaching Programs!

Recommended: How to use Brand Messaging to Stand Out in the Coaching Space

The High-Ticket Coaching Recipe for Success

This beautiful approach allows you to work with a select group of soul-aligned clients, diving deep and creating massive impact (and income) with each one. 

Here's how to attract ready-to-buy clients into premium programs:

1) Transformation Messaging with a Capital "T" and a Capital “M”

I’ve said it before and I’ll say it again (and I repeat this constantly to my clients): get crystal clear on the jaw-dropping transformation you provide. What major results or shifts can your clients expect after working with you? Then articulate this with soul-stirring clarity so your ideal client knows exactly how you'll help them reach their next level of brilliance.

Ever notice how captivating stories pull you in and make you feel like you're right there in the thick of it? That's the magic of using specific language; you can't help but paint a picture in your head when reading it. 

When crafting your emails, social media posts, or website copy, imagine your ideal client devouring your words and creating a vision in their head. Use vivid details to paint a picture of their dream come true – the real result of working with you.

For example, if you’re a dating coach helping divorced women to date again, rather than saying “I’ll help you find love after your divorce” which every dating coach could be saying, try getting even more specific. Speak to a certain type of client with exactly what they want, such as “Get ready for your calendar to be booked up for hot dates with sexy eligible men who are looking for the one and have their eyes on you”

2) Positioning Your Program as the VIP Experience

Let's ditch the ordinary and step into the extraordinary! Don't just offer a coaching program – curate a VIP experience designed to catapult your ideal client towards soulful success. Here's how to make your high-ticket program truly irresistible:

1. Embrace Exclusivity: Limit the number of spots available or create an application form to qualify potential clients. This creates a sense of exclusivity and positions your program as something truly special, not a mass-produced solution that is readily available to all. 
2. Premium Packaging: From the sleek design of your sales materials, such as your sales page, to the high-quality bonuses you offer, every detail should scream "investment" 
3. The Comprehensive Curriculum: Craft a curriculum that's dripping with value. Think in-depth modules, bite-sized actionable steps, and a clear roadmap to transformation. By focusing on creating massive value and delivering transformative results, you'll attract clients who are ready to invest at a higher level, and this is how you make £10K a month as a coach 
4. High-Touch Support: This is where your high-ticket program truly shines. Offer personalised attention through one-on-one coaching calls, weekly check-ins, or even access to a private coaching chat using an app such as Voxer or Telegram. Make sure your clients feel seen, heard, and supported every step of the way.

Remember, your high-ticket program isn't just about the information you deliver – it's about the transformation you orchestrate. By combining premium touches, deep support, and a soul-stirring curriculum, you create a VIP journey that empowers your clients to reach their wildest dreams. Now that's an offer worth investing in, wouldn't you agree?

So there you have it, how to make £10K a month as a coach, WITHOUT live launching. You now have the framework to build a successful coaching business with the pressure to show up and ‘go live’ removed. 

How to Make £10K a Month as a Coach: The Action Plan

1. Craft Your Client-Attracting Evergreen Funnel: This isn't your average sales funnel with a one-time push. Instead, you'll create a permanent system, operating 24/7, that acts like a magnet for soul-aligned clients. 
2. Nurture Your Leads with Email Marketing Magic: Your email list is your golden ticket to a thriving coaching business. Here, you'll craft a series of automated emails that drip with value, address your audience's specific challenges, and gently nudge them towards taking the next step.
3. Create an Irresistible High-Ticket Offer: Create a VIP coaching experience that allows you to work deeply with a select group of clients, creating a massive positive impact (and income) with each one. 

In my Five Figure Funnel I’ll be teaching you the exact funnel and messaging that led me to 5 figure months selling coaching offers ranging from £3,000 to £8,000. Join the waitlist and learn exactly how you can build your Five Figure Funnel for your coaching business.