#018 – Authentic branding and feeling safe to share your voice, opinions and ideas online

This is probably the most vulnerable episode I’ve recorded.

I went to get my daughter from nursery, and when I returned, I decided to write some content. This caption started forming this idea of safety and authenticity, and how they’re linked.

In a world where everyone is telling you to be authentic, it’s a little more complex in my opinion.

Yes we all love the idea of being who we are, and sharing what we are truly about in the online space… but for so many of us, we don’t actually feel safe to do that.

This is why I wanted to explore these thoughts, and share where these feelings of “not feeling safe” have come from, and how I’ve managed to get to where I am now.

A lot of this work is internal, but paired with brand strategy work, you can literally make the magic happen online.

Building communities, building trust and being human – yes please!

In this episode I’ll cover:

[00:35] – Intro

[01:33] – What does safety have to do with your business and my experience

[06:58] – How not feeling safe affected my business but what I did so I could overcome

[11:00] – Identity and knowing there is something of value that you should share

[12:00] – The results and anchoring in how far you can go when you do the work

[16:40] – How to work with me for free to align your brand with your own mindset work so you can show up with confidence and grow your brand and business

To connect with me, you can find me here:

Website: www.soulslemonade.co.uk

Instagram: @soulslemonade

Work with me: DM me on Instagram to find out how we can work together

FREE COURSE – CONSCIOUSLY BRAND YOUR BUSINESS

Sending you so much love, and as always, I appreciate you so much!

Pali

p.s. I would love it if you could take a moment to review this podcast. This will help me improve the quality and content I will be bringing each week.